For example, our Virtual Analyst feature — which is powered by Adobe Sensei — constantly monitors and analyses your data and lets you know not just when an anomaly. Let’s start by looking at the “in-site” reporting. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. Sign in with your company, username and password. Use these tutorials to learn the features of Analytics and reap the benefits for your business. Up Next: Logging into Adobe Report Builder | Back to Adobe Analytics Learn . Fallout visualizations in Analysis Workspace are used to explore where customers fall through or fall out of key flows on your digital properties. . If done correctly, one treemap is present in the visualization. Get the most out of Adobe Analytics. Join Kati McKinney, solutions consultant for Adobe Experience Cloud, as we demonstrate the shortcuts to drive speed to insight and gain momentum with the Analytics and Target. Not just canned reports. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Power BI is used by developers, analysts, IT, and other businesses to visualize and analyze data on a unified interface. Adobe Analytics Visitor / Google Analytics User: Definition: While multiple hits make up a session/visit, multiple sessions/visits make up a visitor/user. Use these tutorials to learn the features of Analytics and reap the benefits for your business. SAN JOSE, Calif. Ecommerce analytics is critical to unearthing and interpreting data, which helps inform. However, there is often a business need for automation, more detailed analysis, or the integration of numerous data sources. Create an attribution panel. . Adobe Analytics combines the capabilities o f multiple web analytics tools that have been available from Adobe to date: Reporting and analytics (previously available in SiteCatalyst), Ad hoc analysis (Discover), Report Builder (ReportBuilder — a Microsoft Excel plug-in), and DataWarehouse (Data warehouse —However, Adobe Analytics has a more robust data manipulation and reporting capability, while GA4 provides a dynamic UI and the ability to connect with BQ for advanced analysis. Start free trial. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. According to Adobe Analytics, sales were up by 7. Report on Adobe Analytics data. But it’s your CMS that turns those insights into moments that matter for your customers. Adobe is proud to partner with universities and institutions to ensure students enter the workforce with the in-demand skills businesses need in today’s digital, customer-experience economy. The purpose of this step is to validate your hypotheses. 3 billion as discounts surged across categories including toys, electronics, computers, televisions, and apparel As online spending picked up, consumers sought greater payment flexibility, with Buy Now Pay Later service revenue rising 88 percent. We capture and report on all your cross-channel data in one place, giving you greater ability to lift ad revenue and deliver video that will provide the biggest impact. It focuses on the new link tracking parameters and how they ensure link uniqueness and consistency across browsers and devices, and improve the handling of link repositioning on a page. Adobe Analytics dashboards provide anytime, anywhere insights from Adobe Analytics. Its advance features like real time analytics, advance report capabilities and its integration feature with other Adobe software makes it a perfect and widely accepted analytical product. , only two duplicate endpoints of the original stream of data). Low-traffic thresholds are not visible in the Analytics UI. Google also offers paid Analytics 360 with more features, which remains less expensive than Adobe Analytics. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Think of it as one piece of a wider solution that gives you a seriously deep understanding of your customers. Get the insights to deliver personalized experiences at scale. Prepare your data. 8 billion on Saturday; $5. Create and configure a new DTM property for mobile iOS and distribute the SDK embed codes to theTo track external links for your Adobe Analytics framework: Open the Adobe Analytics framework and expand the Link Tracking Configuration section. 21 hours ago · Adobe Analytics reported $5. Adobe Analytics – part of the Adobe Analytics Cloud – facilitates the work of marketers, enabling them to improve all the web site’s important marketing indicators. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers. Victoria has 10+ years in consulting helping clients get the most out of their analytics programs by providing training, insight-ready reporting and dashboards, deep. This Adobe-Analytics Tutorial is intended for novices and experts hoping to dominate Adobe Analytics fundamentals. Adobe Analytics enables organizations to gather data and gain actionable insights from any digital customer interaction. Add a metric that you want to attribute and add any dimension to attribute against. A data layer is a framework of JavaScript objects that developers add to digital web pages. Analytics that give you actionable insights. Not just canned reports. Most of the documentation for this API will be hosted at datanalyst. This report shows the usage statistics of Google Analytics vs. A common segment many in the SEO field will use is using a Natural Search segment to filter the data by organic traffic. Add an Adobe Analytics service to your datastream. See how Adobe Analytics compares. Adobe Analytics, along with Adobe Target, is used widely throughout the organisation for web performance tracking to understand the overall ecommerce performance. If the client wants Adobe data stored in a client-side database, at the most granular level we can send. Adobe Analytics and Adobe Target are a perfect pair. Compare all levels of Analytics. Adobe Analytics’ predefined and structured reports allow more flexible and detailed audit for eCommerce clicks, conversion cycles and potential customers. Winner: Adobe analytics has an edge when it comes to diving deeper into your data, while Google Analytics 4 predefined reports made it simpler to use. ADOBE ANALYTICS. Adobe Community Advisor, User Group Leader For APAC, and Adobe Certification Portal Ambassador for Adobe. You’ve found something odd in your data. Customer Journey Analytics is Adobe’s next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. 1. It was acquired by Adobe Systems in 2009. * rely upon to deliver, measure and personalize shopping experiences online. Adobe Report Builder is an add-in for Microsoft Excel. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Workspace / Custom Set Home Screen (Adobe Analytics) Adobe Analytics doesn’t presume to create a pre-built report for all users to see on login. Which steps should the developer take to tag the app? A. Connect Adobe Analytics to Google Data Studio & Tableau. Then put that omnichannel data to work as it gets standardized and connected into a complete customer journey — all powered by Adobe Experience Platform. The explanation is something specific to Adobe Analytics: Technically, every Hit occurs within a Visit, so a Visit exists for every Hit. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Today, data drives every business decision. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavor of Adobe Analytics that’s right for you. Adobe Analytics is relied on by 85%+ of the top 100 retailers in the U. Originally written by Analytics Demystified on August 28, 2017. To access your account, enter your company, username. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. 8 billion online in the US, Adobe Analytics reported, offering a positive sign for retailers facing lackluster sales forecasts for the holiday season. Additional Adobe Analytics insights. To efficiently send clickstream data from Adobe Analytics to Snowflake, use Adobe Experience Platform (AEP). Adobe Analytics Segment Builder allows you to create segments using dimensions and metrics of your choosing. Data collection and analysis: Both tools offer powerful data collection and analysis capabilities. Introduction to Adobe Analytics. Adobe Analytics learning resources. Powered by Adobe Analytics, Adobe provides a comprehensive view into U. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Introduction to Adobe Analytics. Adobe Analytics enables a comprehensive view of the customer journey, allowing businesses to understand and optimize every touchpoint along the way. It allows you to break down the data and give bits of knowledge that drive business. The Adobe Qualified: Analytics Data Analyst credential validates an individual’s competency, expertise, and operational knowledge as a Data Analyst using Adobe Analytics. Evaluating plusses and minuses of Adobe Analytics and Google Analytics. They provide unmatched query performance, comprehensive access to Adobe Analytics data and metadata, and seamlessly integrate with your favorite analytics tools. See Implement Adobe Analytics using the Adobe Experience Platform Mobile SDK for more information. It has launched careers in fields from data science and product management, to consulting and marketing. Admin. Used to work (for analytics debugging). To best differentiate between the two approaches, it’s best to use a well-defined set of criteria, as shown below: 1) Data Collection: This is one of the major differences between Adobe Analytics and Google Analytics in the way they collect the data. Then Adobe added new features (bloat) to create this new Experience Platform Debugger and now you have to scroll down, past all the unwanted detail to get to the actual data you're interested in (page name, eVars, props, etc). The Digital Price Index is modeled after the Consumer Price Index, published by the U. “Strong consumer spending online continues to be driven by net-new demand and not higher prices. Google 360 lacks the ability to pull in as many data sources. Click the colored dot in the upper right corner of the treemap visualization, then click the checkbox ‘Lock Selection’. 1. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. [4] FedRAMP Tailored applies to Adobe Analytics and Adobe Campaign only. Customer journey analytics from Adobe Analytics provides BI and data science teams the tools necessary for the stitching and analysis of cross-channel data. To configure an Amazon S3 bucket as the destination for a data feed: In the Adobe Analytics admin console, in the Destination section, select Amazon S3. Adobe Analytics provides data visualization features on the analytics platform. 1. Drag the Attribution panel into your Analysis Workspace Project. And Black Friday will see $9. 497. Apr 17, 2023Welcome to the Adobe Analytics documentation home page. It lets you use panels, tables, visualizations, and other components to bring data to life, curate a dataset, share and schedule projects, among other capabilities. Advanced details: Most likely your firewall, VPN, or adblocker is blocking the url:. Make the most of your Analytics investment with our free learning and support platform, Adobe Experience League. Tracking core playback includes tracking media load, media start, media pause, and media complete. The. With Adobe Analytics, you can bring your teams and data out of silos so everyone can get a clearer picture about what’s going on with your advertising. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The video walks you through the basics of how data is captured, how data is sent to Adobe Analytics, and what visualization capabilities you can use within Adobe Analytics. [5] Applies to Adobe Experience Manager (AEM) only. 2- Cost: Adobe Analytics is expensive, especially for smaller businesses or startups. To create a geo location report: Click the Visualizations icon on the left, and drag the Map visualization onto the workspace above the empty freeform table. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey. Under the Extension drop-down list, select Core. Documentation. Timestamped data requires additional time due to different servers this. Segmentation: Focus on a subset of your data. The analysis covers over one trillion visits to US retail sites, 100 million SKUs, and 18 product categories — more than any other technology company or research organization. Getting Started details on Github. Not just canned reports. 08/21/2017. Support Hours 24 hours a day Mon-Fri in all major international cities: Global Telephone Numbers: U. The Adobe Analytics > Analytics Events view is a focused view that shows events related to your Adobe Analytics mobile implementation. We know digital. Watch video. Created for: Beginner. Implementing Adobe Analytics using a data layer typically follows these steps: Work with your site development team to implement a data layer: Your site development team is primarily responsible for making sure the data layer object populates with correct values. Post-Processed status shows you how the event was. Then, we’ll help you with advanced tools like cross-channel analysis, predictive intelligence. You can also access documentation for product and user administration, implementation, and all the features supported in. Adobe Analytics learning resources. Analytics that give you actionable insights. Use AI to improve the speed of insights so you can make data-driven decisions in an instant. Deployment. Introducing 21 must-see sessions - the Best of Adobe Summit On-demand. Add Adobe Analytics service to a datastream: 5: Create a mobile property. From attribution and predictive modelling to contribution analysis and propensity scoring, Adobe Analytics is immersed in machine learning and AI. We let you pull real-time. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. This content is suitable for administrators, data analysts, marketers, developers, and architects. Adobe Analytics prioritizes data protection and compliance by offering configurable data management options, user consent management, encryption for data transmission and storage, and access controls to safeguard user data. In the left rail, click the plus sign (+) next to Segments: or. Should Customer exceed their Streaming Media Entitlement, Customer may be obligated to license additional quantity of Media Starts. Make the most of your Analytics investment with our free learning and support platform, Adobe Experience League. Discover the industry-leading data analysis tool. Adobe Analytics offers unparalleled extensibility and customization options, allowing businesses to tailor the tool to their specific needs and integrate it into their existing workflows. This designation demonstrates that a credentialed professional possesses conceptual knowledge and hands-on skills in generating meaningful reports from visitor, traffic, and. With Adobe Analytics, you can bring your teams and data out of silos so everyone can get a clearer picture about what’s going on with your advertising. 6 billion in online sales during the Thanksgiving holiday on Thursday, marking a 5. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. With Adobe Analytics, you can easily access this information. Because we make it easy to collect and integrate data from virtually any channel and we prioritize artificial intelligence, machine learning. During the 2021 holiday. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. 2 billion for the five days, a slight 5. 6 billion on Thanksgiving Day, when most of the major stores like Macy's and Kohl's closed and shoppers focused on online shopping, according to Adobe Analytics, which tracks online spending. Section 2: Analytics Strategy and Design based on a SDR (12%)Adobe is a recognised digital experience leader, and Analytics is its centrepiece. Admin. As the learner complete each module in this Adobe Analytics learning path, they'll develop a deeper understanding of how to u. Adobe Analytics is a web analytics service that helps you measure and understand your website traffic and performance. 1. Assembles the outputs of the dev task. Together, these applications enable more efficient personalization and deeper analysis of customer experiences. With in-depth analysis, versatile reporting, and predictive intelligence,. 4%. 916. 7 hours ago · This weekend, Adobe expects consumers to spend $4. 0 in web analytics and mobile app analytics. Black Friday mall shopping has lost some of. Recognition. S. Spending was. Adobe Analytics pricing reflects its enterprise-sized capabilities. Adobe Experience Manager is a tool to help companies manage and organize the delivery of newsletters, reminders and other content through web,. Create a data flow in AEP to map data between the two systems, schedule the data flow, and. Ecommerce analytics is the process of gathering, analyzing, and using data to measure business impact for an online store. 916. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. Create a cohort and run a Cohort Analysis report in Analysis Workspace. It also includes the ability to track users across a variety of devices so you can analyze user journeys at a deeper level. Adobe and its partners continue to take advantage of Adobe Analytics to create the essential integration between creatives, content, and data. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. Use these tutorials to learn the features of Analytics and reap the benefits for your business. Utilize unlimited attribution model comparison: dynamically compare as many models as you want. Adobe Certified Expert Exam Guide Exam number: AD0-E200 . View again. Adobe Analytics is the leading analytics and measurement tool that guides you beyond data to insights you can act on. Our Adobe Analytics access lets you work with professional tools. Once known as Omniture SiteCatalyst, Adobe Analytics is a robust web and app analytics tool used mostly by large organizations who prefer a more customized solution than what Google Analytics provides. Adobe Analytics: See which report suites are active on the current page. Adobe Customer Journey Analytics gives you more. During this training, you will also be prepared for the Adobe Analytics Business Practitioner. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Adobe Analytics: Different in naming across Google Analytics (user) & Adobe (visitor). Click the panel icon on the left. Also, it has been designed to pair with the majority of Adobe Cloud products. Google Analytics provides a lot of free features for its users, but Adobe Analytics is a paid tool. Identify uses for Adobe Launch. 0 is also available in Power BI and the Supermetrics API. If this is the first time you're getting data through the Adobe Analytics connector, a third-party notice will be displayed. With Adobe Analytics, attribution delivers on its promise. toll-free: 800. This tutorial describes the purpose of Adobe Analytics, outlines the data that can be captured, and how to access the processed data for further analysis and export. Use Adobe Analytics data in reports or bid strategies. Be sure to include user-specific details, such as project names and date ranges used. S. Before adding a report (as a reportlet) to a dashboard, define the dashboard’s layout. Adobe Analytics is an advance analytical platform backed by Adobe which helps to analyze and manipulate customers data and help to take data driven decisions. S. A first admin is the starting point in enabling the rest of the organization to use each Experience Cloud. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. It is a part of the Adobe Marketing Cloud, with plug-ins that allow marketers to analyze campaign results on mobile apps and video in addition to regular web channels. It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. 0335Adobe Analytics is a web analytics software that provides businesses with actionable insights through in-depth analysis, versatile reporting, and predictive intelligence. Analytics that give you actionable insights. Avoid implementation. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. It brings the rich analysis tool known as Analysis Workspace into the Platform, to allow you to do multi-channel analysis on any of your Platform data sets. That service controls whether and how data is sent to Adobe Analytics. Adobe Analytics Cloud is the core system of intelligence for the enterprise. ADOBE ANALYTICS. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. * to deliver, measure and personalize shopping. Activity Map lets you set up different views to visually identify the acceleration of customer activity, quantify marketing initiatives, and. If you possess advanced analytical skills. . Customer Journey Analytics allows you to bring your customer data from any channel you choose — both online and offline — into Adobe Experience Platform, and then analyze this data just as you would your existing digital data using Analysis Workspace today. In addition to the add-on package, you need an Adobe Analytics account. Dig deeper into web. Adobe Analytics te permite combinar, relacionar y analizar datos desde cualquier lugar digital del recorrido del cliente. Adobe Experience Platform and Applications. Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a. Adobe Analytics pricing and packaging. Adobe Analytics is the best and most in depth platform out there that a company can use. Y. In your media player API, identify the player events that correspond with the Media SDK tracking calls, and. Follow these steps to connect your Adobe Analytics and Adobe Analytics 2. Metric is the quantitative measurement that answers the question “how many” or “how much. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail,. Advanced details: Most likely your firewall, VPN, or adblocker is blocking the url:. In fact, they’re achieving much more — including increased site visits, order value, upsells to top-tier accounts and cash flow. The reports in Google Analytics do not allow drag and drop options. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the US to deliver, measure, and personalize shopping experiences online. Check the Permissions. Adobe Analytics & Adobe Analytics 2. Internal Site Search. Overall, Amplitude Analytics, GA4, and Adobe Analytics are excellent choices for businesses of all sizes. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Google Data Studio tool connects with Google Analytics and other data sources for building reports. After the 30-day trial period, you can expect Adobe Analytics pricing to run between USD 30,000 and USD 150,000, depending on your subscription. Adobe Analytics Data Analyst. 1. See Implement Adobe Analytics using the Adobe Experience Platform Mobile SDK for more information. That was up 5. A list of all Reports & Analytics assets that should be considered for the Workspace transition can be obtained through Logs. 0 API Requests; Analysis Use Cases. Analytics that give you actionable insights. . Bring those personalized experiences to life with the power of. Featuring a simple drag-and-drop interface, Analysis Workspace gives you in-depth analysis, detailed data visualizations, and much more. S. Omniture, Adobe Sitecatalyst o como se conoce hoy día Adobe Analytics, es una herramienta de medición de tráfico y comportamiento de usuarios en tiempo real. I’m excited to give you an overview of the Adobe Experience experience Platform Debugger. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. For example,. Adobe Analytics and General Data Protection Regulation (GDPR) The General Data Protection Regulation (GDPR) is the European Union’s new privacy law that harmonizes and modernizes data protection requirements. Analytics components help you fine tune and empower your analysis of data. Web Analytics. This is especially true in today’s digital world, where data processing happens. The analysis covers over one trillion visits to US retail sites, 100 million SKUs, and 18 product categories — more than any other. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Products and Services. Adobe Analytics Cloud is a leading analytics and measurement tool that guides you beyond data to insights you can act on. Adobe today released its first set of online shopping data for the 2022 holiday season. You can typically expect to see complete data in reports 2 hours after data is collected. Blend Adobe Analytics data with PPC, social, email and other data. To share a project, go to share, share project. View Philips’s story With Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. FunctionalitiesIn Google Analytics 4, you can store data for 24 months and cookies for 1 month. Adobe Analytics is a top tier device in the digital analytics market, which rose at a stunning speed as of late. The following information. 4% increase from last year. Select Adobe Analytics tile for the company’s instance. With Adobe Analytics, you already know your customers on a deeper level. 1. Adobe Analytics Visitor / Google Analytics User: Definition: While multiple hits make up a session/visit, multiple sessions/visits make up a visitor/user. Google Analytics employs Google Optimize as its dedicated A/B, multivariate testing tool. It is up to your organization to disclose how you use Adobe’s products and services because your organization exclusively controls how to implement Adobe. User. Introducing 21 must-see sessions - the Best of Adobe Summit On Demand. Everyone needs to collect digital data, analyze it, and curate real-time insights across teams. A list of exact steps an Adobe representative can take to clearly see the undesired behavior reported. To connect to Adobe Analytics data: Select Get Data from the Home ribbon in Power BI Desktop. ACE: Adobe Analytics Architect Certification Exam Guide AD0-E200. You can also access documentation for product and user administration, implementation, and all the features. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. Not just canned reports. Enables external link tracking. Adobe Analytics Segment Builder allows you to create segments using dimensions and metrics of your choosing. You can use the SDK to import libraries, register extensions, and load the. While Google might be quicker to implement, Adobe Analytics gives much more opportunity to create actual insights and value from data. Adobe Analytics is better for scale and customization. Click the Components icon on the left, then drag the Unique Visitors metric into the space labeled ‘Add Metric’. In contrast, Customer Journey Analytics is designed to require minimal upfront collection-time processing before data being is organized and stored. 0 API Requests; Analysis Use Cases. 9526: U. Collect identities. It’s more than simple web analytics, it’s customer intelligence. Adobe Analytics Cloud is a leading analytics and measurement tool that guides you beyond data to insights you can act on. Adobe Digital Price Index. You will learn to take business requirements, translate them into an implementation solution, and code them directly on the page. 2. toll (+1) 408. Add a visualization in any of the ways described in the “Add visualizations to a panel” section in Visualizations overview. 2. Analytics tutorials. S. Compare different levels of Adobe Analytics packages and pricing. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. The Adobe Analytics Course curriculum will focus on web analytics metrics, reporting, analysis, debugging, custom events and other administration-related things, and advanced DTM. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U. Discover how Product Analytics can help you. November 14, 2023. It features a project manager home page, an updated reports menu, modernized reports, and a learning section to help you with getting started more. Adobe Analytics is an analytics solution that enables your team and ultimately your organisation to become data-driven. Watch video. 497. Support Hours 24 hours a day Mon-Fri in all major international cities: Global Telephone Numbers: U. Adobe highly recommends using good judgment when requesting an increase to unique values in a variable. Adobe and its partners continue to take advantage of Adobe Analytics to create the essential integration between creatives, content, and data. Go to Components > Segments, then click + Add. ADOBE ANALYTICS. Data storage: Adobe Analytics stores data in a secure cloud-based environment, while Google Analytics stores data in Google's cloud infrastructure. Let’s take a look at the benefit of integrating Analytics with the other Adobe Experience. Adobe Analytics Cloud is the core system of intelligence for the enterprise. S. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.